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The domain has the following on the web page, "Walsall, West Midlands WS9 8SR." I observed that the web site also said " First-Class Home Improvement and Building Supplies in Walsall, West Midlands." They also stated " Look no further than D. Gill Building Supplies when you need superior materials for your next building project. Choose from our extensive stock of quality building materials. For the equipment you need to get the job done. Create the garden of your dreams with our friendly and helpful experts. From path and patio slabs to fantastic fencing, our garden supplies." The meta header had home improvement as the first keyword. This keyword was followed by building supplies, walsall, and west midlands which isn't as urgent as home improvement.